Founder’s Mission

For most of my life I have heard and agreed with sound words and read heartfelt published letters by bereaved families suffering tremendous loss, on the subject of how the members of our armed forces and their families are treated, within days many of those well written words and letters can evaporate into thin air or become recycling.

Most of us empathise, but we all have day to day issues to cope with and for us life goes on the same – for many of our Armed Forces and their loved ones, life will never be the same.

Consider the photograph above of one of the magnificent bronzes, situated in the Armed Forces Memorial at our National Memorial Arboretum,  the parents, the wife and child and friends of the person on the stretcher are the ones affected for ever.

Sadly we seem to have a predictable reaction to matters that upset and concern us, we moan and complain then all dies down and it’s business as usual, as with most matters that concern us all, the answer is always in our hands. We are all the “they” in “they should do something” and done the right way we can do far more to change opinion on this and many other issues.

As a nation we have chosen to have armed forces, that being the case, I believe we should comprehensively support them and strive to sustain our pride, passion and honour.

In 2008 I had two aims:

1. To have a message that conveyed my feelings, non political and as neutral as could be.

2. To find a method of delivering the message with emotional depth which most  compassionate people could connect with and use…The Baton

It was once said that a man who moves mountains, first starts with a handful of gravel……I decided to get my hands dusty.

 Alan Rowe MBE

Alan Rowe MBE

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